USA Data Set

You can link existing Salesforce contacts to new social profiles in the same workflow. If there isn’t an existing Salesforce contact, you can create one directly from within Sprout to capture the new lead in your marketing funnel. Once a lead has been created or linked, you can see Salesforce ...

A bit of competition can bring out the best in people. On social, a Facebook competitor analysis can bring out the best in your brand.

Successful marketers know that decisions aren’t made with owned analytics alone—routine competitive analyses are essential for getting the full picture.

Using ...

Apply it: If you post on #EarthDay, make sure to align your content with your corporate responsibility initiatives. A post with no action to back it up will fall flat. Show your audience what you’re doing to give back, and take a moment to highlight your community members who are leading the ...

And since you only have a few seconds to grab attention, get creative. Use the built-in tools like stickers, cuts, filters, music, voice-overs and transitions to craft trendy, eye-catching Reels.

Cherry on top? These bite-sized videos can easily be cross-promoted on platforms like TikTok, helping ...

One effective method for tracking brand mentions is to manually search social media and websites for relevant keywords. This includes major networks like Facebook, Instagram and X, along with popular forums and review sites. By regularly checking these, you can identify brand mentions and engage in ...

Speed is key. The quicker your new staff can hit the ground running, the smoother your holiday season will be. Ensure you provide training and tools that make onboarding a breeze. For example, Sprout has earned industry recognition as a platform with high ease of use, setup and admin—crucial ...

Here are a few key ways to find the best hashtags for more TikTok views:


Use a third-party tool like TikTok Hashtags to find popular tags
Take advantage of TikTok’s autocomplete features to find hashtags
Browse through the For You Page to discover trending hashtags
Search TikTok’s Creative Center ...

The best customer care is proactive. Understanding what your customers care about, the common issues they’re having and how they feel about your brand will shape your brand’s care strategy.

According to our Q3, 2023 Pulse Survey, 23% of customer care leaders count an inability to make data-driven ...

Analysts track reach, click-through rates and follower growth to gauge how content, engagement and publishing strategies are performing. They also keep a pulse in real-time to provide actionable insights for content creators, marketers and managers to make data-driven decisions.

When a content ...

Demographics metrics break down your audience base so you can tailor your content better to their interests and lifestyle. Where do they live? What age are they?

Why you should track Facebook follower demographics: Knowing who makes up your audience helps you tailor your content better. Your ...