Free shipping is another good incentive to use in your ecommerce marketing assets. Think about it. People can buy things in their own cities and not pay for shipping. Why should they add $10 to their bill when they don’t have to?
Add a minimum purchase price to your free shipping offer to reduce costs. Higher sales will offset your shipping costs.
16. Using videos to help your customers “visualize” your products is a great e-commerce marketing idea
Video is becoming one of the most effective marketing assets for all industries, especially e-commerce. Your customers overseas chinese in canada data can't pick up your products from your virtual shelves, but you can provide an explanatory video, making the shopping experience more visual.
Watch one of LG's latest product videos to understand what works.
You don't have to match the production quality, but you can use the format as a guide.
How-to videos can also help with ecommerce marketing. You could show how to use some of your products for specific goals.
You can also film yourself creating recipes with the products you sell. Then , include links to the pages of the featured products in your YouTube description section.
18. Use only high-quality photos of your products to optimize your e-commerce marketing efforts
Keeping with our kitchen theme, you would buy a product that is represented like this:
Surely not, right? It's all pixelated. It's hard to even tell what it is.
Sharp images are essential for selling e-commerce products. Ideally, you want a smooth or white background with no distractions. If your product is small, use a macro lens to get a clearer shot.
19. Create a solid SEO marketing strategy for your ecommerce website
Yes, SEO matters when it comes to ecommerce marketing.
When you search for a product name on Google, you get a ton of results. You want yours to appear on the first page.
How? Do keyword research. As a free tool, Ubersuggest can be incredibly useful .
Also, use related keywords and don't forget to add ALT text to your images.
20. Let people create wish lists on your e-commerce website and remind them with email marketing