Continued Investment in Business API: Lowering rates for certain business message categories and refining pricing tiers to encourage broader business adoption.
Catalog Enhancements: Making it easier for businesses to showcase products.
Payment Integration: Continued expansion of in-app payment features (WhatsApp Pay) in more regions, aiming for seamless transactions within the chat environment.
User Interface (UI) Improvements:
Colorful Chat Themes: Customization options for greece phone number list chat backgrounds and colors.
Redesigned Attachment Sheet: A more intuitive layout for sharing documents, locations, and contacts.
New Emoji Reaction Tray: Expanding options for reacting to messages.
The sheer volume and diversity of these ongoing updates clearly demonstrate Meta's long-term vision and investment in WhatsApp. These are not the actions of a company planning to discontinue a product.