E-commerce trends 2024 or how to boost your turnover

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Detailed customer reviews: towards a more transparent shopping experience
In 2024, your marketing strategy must move towards greater transparency . Consumers are looking for authentic experiences and relationships with brands.

It's simple: always assume that customers are naturally suspicious . They question traditional advertising in favor of what they consider to be the most credible source: testimonials from previous buyers .

Businessman using laptop to select five stars for customer rating and customer satisfaction after using product and service concept.
Customer reviews have become a pillar of e-commerce . They influence purchasing decisions and shape the online reputation of businesses. Studies show that over 80% of Internet users read online reviews first before placing an order. You need to take advantage of them.

To do this, focus on detailed customer reviews . Forget the simple stars associated iran telegram data with your product sheets: they do not provide enough added value. Your potential buyers want credible proof , so provide them with the most complete and exhaustive testimonials possible.

In this respect, you will give particular importance to negative customer reviews . Be transparent by also showing your flaws and especially your ability to provide solutions to your customers, whether dissatisfied or satisfied. Always respond to feedback, whether positive or negative. This will only be better for your e-reputation !

Cross-channel shopping experience: social networks and e-commerce
Cross-channel has become a standard in e-commerce. This strategy consists of integrating and coordinating different sales and communication channels. The goal is to allow Internet users to move effortlessly from one channel to another, while ensuring a seamless shopping experience .

In practice, interactions mainly take place between your e-commerce site and your social networks. The latter occupy an increasingly important place in online purchases: we even talk about Social Commerce . This refers to using social media to promote products, as well as to facilitate the purchasing process directly on these platforms.

Shanghai, China - July 30, 2023: X (new Twitter), Threads, Facebook, YouTube, Instagram, WeChat, WhatsApp. Douyin (TikTok) and Sina Weibo app icons. Online social media software brands
Social media is a powerful channel for reaching consumers, with its ability to engage, inform and inspire. It offers unique opportunities to create personalized and interactive shopping experiences. This is particularly the case with the shopping features integrated into social networks Facebook and Instagram. Users of these platforms can discover products and place orders without leaving the original application.

The sales funnel is therefore shorter and more efficient: your e-commerce solution is directly connected to social networks to simplify the purchasing process . It is very easy to set up if you create an online store with Shopify .