Variation of the content channel Customer testimonials should not only reside on one page of your website. It's like buying a Ferrari and driving it at km/h around the neighborhood. Social media, blogs, white papers, gated content, email campaigns, geolocation, banner ads, and many other digital sales and marketing mediums are (and should be) playgrounds for your testimonials. customers, especially in today's world, in which more and more content is created and distributed to share on digital networks.
If you've gone to the trouble of creating a good australia phone number database customer testimonial, you should be proud of it and ensure you're leveraging this vital piece of sales and marketing content across all your channels to reach as wide an audience as possible. Repurposing Content great customer testimonials to extend their shelf life, drive ROI, and experiment with how to package and position a testimonial in various contexts.
Whether it's AB testing certain parts of a testimonial for different buyer personas or experimenting with how you distribute your testimonials across channels like social media versus an email campaign, it's important not to be too pretentious with his testimony. Like any other piece of sales and marketing content, everything in today's digital world is editable, reworkable, and fairly easy to manipulate depending on context or circumstances. Your customer testimonial is no different.