In this article we are going to talk about a way to keep the budget under control , both for the people who manage the advertising account, as well as for the clients who belong to the marketing department. Without the need to exchange emails or enter the platform and, best of all, being able to see the spending in real time .
Controlling advertising platform costs: Google, Meta, LinkedIn…
First, to control the budget across different advertising singapore whatsapp number platforms, you usually divide the monthly budget by the number of days in the month. Then, you divide the budget between the platforms and campaigns as agreed. Alternatively, you can set a total budget for the campaign and set the start and end dates.
Once the budgets are modified in the campaigns, you can see the total of what will be spent per day in the account. If we multiply this by the number of days, we already have an idea of the monthly investment. And, indeed, this is something that must be done with a calculator in hand to perform the additions, multiplications and divisions.
Disadvantages of using Excel to control the budget
The first thing Excel enthusiasts think of is creating a shared document that we will update month after month. This should include a budget column and another for the investment we have made that month. And, perhaps, another column to see what the remainder is; although this depends on each situation and the complexity with which we want to study it.
Although we all know how to use Excel, this method also has some disadvantages such as :
Wasting time periodically updating the sheet.
Making mistakes when entering data. This is not really common, but it can happen.
It may be too late . If this sheet is filled out once a month, and the previous month has already passed, it may be too late to realize that we have consumed more budget than we should have.