Follower demographics
Posted: Wed Feb 19, 2025 10:19 am
Demographics metrics break down your audience base so you can tailor your content better to their interests and lifestyle. Where do they live? What age are they?
Why you should track Facebook follower demographics: Knowing who makes up your audience helps you tailor your content better. Your audience demographic is an important component of building your brand’s social media personas.
Where to find it: In Insights within Meta Business Suite, the Audience tab provides demographics details. In Sprout, the Facebook Page Report has a Demographics tab that breaks your audience down by country and city.
8. Share of voice
Share of voice is usually part of a competitive analysis or paid advertising campaign. It philippines mobile database indicates how much your brand is appearing and being discussed within Facebook’s global network.
Why you should track Facebook share of voice:
Understand how your brand’s presence compares to competitors in your industry.
Measure the visibility and reach of your brand’s message and content.
Identify trends and shifts in customer interests and behaviors as it relates to your brand.
Evaluate the impact and success of your marketing campaigns.
Where to find it: Sprout’s Social Listening solution helps you track and automatically calculate your share of voice. Input the keywords and topics you want to track and then periodically check in on the results. Listening Topic Insights are filterable to a per-network level, so you can understand how your share of voice compares between Facebook and other networks like X (formerly Twitter).
Why you should track Facebook follower demographics: Knowing who makes up your audience helps you tailor your content better. Your audience demographic is an important component of building your brand’s social media personas.
Where to find it: In Insights within Meta Business Suite, the Audience tab provides demographics details. In Sprout, the Facebook Page Report has a Demographics tab that breaks your audience down by country and city.
8. Share of voice
Share of voice is usually part of a competitive analysis or paid advertising campaign. It philippines mobile database indicates how much your brand is appearing and being discussed within Facebook’s global network.
Why you should track Facebook share of voice:
Understand how your brand’s presence compares to competitors in your industry.
Measure the visibility and reach of your brand’s message and content.
Identify trends and shifts in customer interests and behaviors as it relates to your brand.
Evaluate the impact and success of your marketing campaigns.
Where to find it: Sprout’s Social Listening solution helps you track and automatically calculate your share of voice. Input the keywords and topics you want to track and then periodically check in on the results. Listening Topic Insights are filterable to a per-network level, so you can understand how your share of voice compares between Facebook and other networks like X (formerly Twitter).