Speaking of different types of CTAs and their functions, one cannot fail to notice the importance of the “Download” or “trial” CTA among major business websites. However, it is a strategy that always deserves attention.
Why? One way to explain this is the tendency to avoid freebie hunters. These are people who are only interested in your freebies because they can’t afford your products or don’t consider them essential.
Therefore, it is very common to not see this type of offer always visible on the websites of large companies. Considering the level of popularity of these organizations and the amount of traffic they receive, it is uruguay mobile database natural that they are rigorous in generating leads and add different levels of lead qualification. Therefore, they probably make this type of offer through sending marketing emails or on some of their landing pages.
How the right offer helps attract customers
There are a few things you need to consider when using giveaways as a way to (eventually) attract customers.
Using relevant freebies is the main one. After all, freebies are the typical start of email marketing. So you need to do your email campaigns the right way. That way, you can make sure that you don’t just attract opportunistic freebie hunters. So clean your email list every now and then. You may need to remove some of your less engaged subscribers.
Another way to do this is to map out your customer journey and identify where your churn rate is highest. After all, this is a must for every business owner. If you’re experiencing a lot of churn soon after offering your paid products or services, you may need to review your lead collection process. This could be because you’re attracting people who are staying on your list only because of your free stuff.