Lead Scoring is a fundamental process for achieving good results during lead management . It is a process that may seem complex, but it is the best for qualifying leads and can be used by Marketing and Sales teams.
So to establish your methodology, use different criteria to classify your leads: demographics, web behavior, purchasing patterns, and more.
3) Encourage the exchange of information between Sales and Marketing teams
Your company's Marketing and Sales teams need to be transparent when sharing knowledge and information about the company's potential leads.
Lead Scoring helps identify leads that are most likely to convert. However, this exchange of information helps to further expand knowledge about each lead.
Here, insight into a lead’s purchasing behavior and status in the sales venezuela mobile database funnel can indicate ways for Marketing to create more accurate approaches and other actions. The Sales team can then use this information during their calls and follow-up interactions.
4) Marketing must follow up on leads with Sales
It is important for the Marketing team to continue to track the purchase progress of each lead, even after they have been passed on to the Sales team.
After all, it is this follow-up that provides information to improve the process. It is through this that the team can monitor the effectiveness of sales and understand if there are communication failures in any of the stages. Remember: any loose ends in this process can turn into a lost business opportunity.