Click Maps (Most Common for Email):

[hasinam2206]

While the term "heatmap" is broad, several specific types offer distinct insights when applied to email:

What they show: Where users clicked within the email. "Hotter" areas indicate more clicks.
Insights: Identifies which links, buttons, images, or even non-clickable text attracted the most attention and action. Crucial for understanding CTA effectiveness and preferred navigation paths.
Example: A heatmap showing a "Shop Now" button glowing red, while a secondary link to "About Us" is light green.
Scroll Maps:

What they show: How far down the email users scrolled. taiwan email list Colors transition from hot (top, where 100% saw it) to cold (bottom, where fewer users reached).
Insights: Reveals the "fold" (where users stop scrolling), ideal email length, and whether important content is placed above or below the average viewing area. Helps determine optimal content hierarchy.
Example: A scroll map showing that 80% of users scrolled past the first product, but only 30% reached the bottom footer.
Eye-Tracking Heatmaps (Less Common, More Advanced):

What they show: Where users' eyes focused, lingered, and moved across the email. Requires specialized technology (e.g., webcam eye-tracking, or inferred from mouse movement).
Insights: Provides the most granular view of visual attention. Identifies areas of interest, confusion, or elements that are visually ignored. Excellent for optimizing visual hierarchy and overall layout.
Example: An eye-tracking heatmap showing users' gaze immediately gravitating towards an image before moving to the headline.
Hover Maps (Less Common):

What they show: Where users' mouse cursors lingered, even without clicking.
Insights: Can suggest interest even if a click wasn't performed, or indicate areas of potential confusion or friction.
Note: While eye-tracking and hover maps offer deeper insights, they are generally more complex to implement for email and might require specialized tools beyond standard ESP features. Click and scroll maps are the most practical and widely available for email analysis.

How Are Email Heatmaps Generated?
Generating heatmaps for email campaigns differs from websites due to the sandboxed nature of email clients. Unlike websites, you cannot directly embed JavaScript tracking code into an email that runs in the recipient's inbox.

[hasinam2206]

While the term "heatmap" is broad, several specific types offer distinct insights when applied to email:

What they show: Where users clicked within the email. "Hotter" areas indicate more clicks.
Insights: Identifies which links, buttons, images, or even non-clickable text attracted the most attention and action. Crucial for understanding CTA effectiveness and preferred navigation paths.
Example: A heatmap showing a "Shop Now" button glowing red, while a secondary link to "About Us" is light green.
Scroll Maps:

What they show: How far down the email users scrolled. taiwan email list Colors transition from hot (top, where 100% saw it) to cold (bottom, where fewer users reached).
Insights: Reveals the "fold" (where users stop scrolling), ideal email length, and whether important content is placed above or below the average viewing area. Helps determine optimal content hierarchy.
Example: A scroll map showing that 80% of users scrolled past the first product, but only 30% reached the bottom footer.
Eye-Tracking Heatmaps (Less Common, More Advanced):

What they show: Where users' eyes focused, lingered, and moved across the email. Requires specialized technology (e.g., webcam eye-tracking, or inferred from mouse movement).
Insights: Provides the most granular view of visual attention. Identifies areas of interest, confusion, or elements that are visually ignored. Excellent for optimizing visual hierarchy and overall layout.
Example: An eye-tracking heatmap showing users' gaze immediately gravitating towards an image before moving to the headline.
Hover Maps (Less Common):

What they show: Where users' mouse cursors lingered, even without clicking.
Insights: Can suggest interest even if a click wasn't performed, or indicate areas of potential confusion or friction.
Note: While eye-tracking and hover maps offer deeper insights, they are generally more complex to implement for email and might require specialized tools beyond standard ESP features. Click and scroll maps are the most practical and widely available for email analysis.

How Are Email Heatmaps Generated?
Generating heatmaps for email campaigns differs from websites due to the sandboxed nature of email clients. Unlike websites, you cannot directly embed JavaScript tracking code into an email that runs in the recipient's inbox.