With your contact list now enriched into actionable data, you can employ several sophisticated strategies to find and prioritize ready-to-buy prospects:
1. Behavioral Scoring: The Digital Breadcrumbs
Every interaction a prospect has with your brand leaves a digital breadcrumb. Behavioral scoring assigns points to these actions, indicating increasing levels of intent:
High-Value Actions: Assign high scores to activities that signal strong intent, such gambling-data-philippines as visiting your pricing page, requesting a demo, completing a specific calculation tool, or repeatedly viewing product features. For a software company in Bangladesh, this might mean a local SME repeatedly visiting their "ERP solutions for manufacturing" page.
Engagement Patterns: , but sequences of actions. A prospect who downloads an eBook, then visits a case study, then checks out your pricing, is showing a clear buying journey.
Time Sensitivity: Implement decay scores for older behaviors, ensuring that recent, high-intent actions carry more weight.
2. Intent Data Analysis: Beyond Your Own Website
While your website provides internal behavioral data, external intent data offers a broader view of a prospect's active research.
Third-Party Intent Providers: Specialized platforms aggregate data from various sources (e.g., content consumption on industry sites, search queries, competitor comparisons) to identify companies or individuals actively researching solutions relevant to yours.
Topic Clusters: Identify prospects who are consuming content related to your problem/solution area across multiple sources. For example, a company leadership team searching for "supply chain resilience Bangladesh" or "digital transformation for textile industry."
Keyword Tracking: Monitor if companies or individuals on your list are actively searching for specific keywords related to your product or competitor solutions.
3. Deep Segmentation & Qualification: The Right Fit at the Right Time
Leverage your enriched list data to segment prospects and qualify them against your Ideal Customer Profile (ICP) and readiness criteria.