At this phase, contacts showing potential intent are transformed into real, consented, and qualified leads.
Phase 6: Lead Scoring & Prioritization (Focusing on the Best)
Once you have real leads, you need to prioritize them to ensure sales focuses on the highest-potential opportunities.
Lead Scoring Model: Assign points based on:
Fit (Demographic/Firmographic): How well they match your ICP.
Engagement (Behavioral): The depth and recency of their interactions with gambling-data-uk your brand.
Intent Signals: Direct expressions of buying intent.
Predictive Analytics: Leverage AI/ML to dynamically score leads based on historical conversion patterns, identifying those most likely to close.
Pipeline Entry: Real leads that meet SQL criteria are passed to the sales team with full context, ready for a direct sales conversation.
Ethical & Legal
Capturing real leads from raw lists is intrinsically linked to strict ethical and legal compliance, especially with data privacy regulations.
"For those struggling with [X challenge], I've put together a comprehensive free guide. Comment 'Interested' and I'll send you the link in DM." (Here, the DM is only for link delivery, not marketing, unless subsequent consent is given).Digital Security Act (DSA): Be aware of the to data and computer systems. Ensure your methods of "pulling" leads (e.g., using bots or data collection tools) do not violate system integrity or privacy settings.
Personal Data Protection Act (PDPA - upcoming): The PDPA, expected to be enacted soon in Bangladesh, will be a