Technographic Data: Identify the technology stack a company currently uses (e.g., their CRM system, ERP software). This can reveal compatibility or pain points.
Public Social Profile Research: For specific high-value targets, manually research their public professional profiles (e.g., LinkedIn) to glean additional insights.
At this stage, your clean contact base transforms into enriched profiles with potential.
Phase 4: Behavioral (Observing Signals)
Once you have enriched profiles, the next step is to observe their gambling-data-turkey interactions (if any are initiated) or seek out signals of intent.
Website Behavior (Post-Initial Touch): If a contact visits your website (perhaps through a carefully crafted, value-driven, consent-seeking initial outreach), track their pages visited, content downloaded, and time spent on specific sections (e.g., pricing pages, demo requests).
Content Engagement: Monitor if they engage with any content you provide (e.g., open a general newsletter, click on a blog post link).
Intent Data (External): Leverage third-party intent data providers (if applicable) to see if prospects on your list are actively researching solutions related to yours on other industry websites or through specific search queries. This helps identify "in-market" signals.
Community Monitoring: For contacts identified through communities, continue monitoring their public contributions for expressed needs or frustrations related to your solution.
This phase helps you move from enriched profiles to contacts showing potential intent.