Host live Q&A sessions or webinars
Posted: Thu May 22, 2025 4:29 am
Create customer testimonial videos.Highlight employee spotlights on social media.Share founder or brand origin stories in newsletters and blogs. Use Conversational Language
Avoid jargon and corporate speak. Write how you speak. When your israel phone number list content feels like a conversation rather than a pitch, it’s easier for people to relate and respond.
Example:
Instead of saying:
“Our software solution streamlines your operational workflows to maximize ROI.”
Try:
“We help businesses work faster, with less hassle—so you can focus on what matters.”
Show Your People
People trust people, not logos. Show your human side with photos, videos, and bios of your team. Let customers know who they’re working with.
Include team photos on your “About Us” page.Feature real voices in your blogs and social media posts.
Engage in Two-Way CommunicationDon’t just broadcast. Respond. Social media, email replies, and even website chats are opportunities to have real conversations with your audience.
Respond promptly to comments and questions.
Ask for feedback—and implement it.
Use polls and interactive content to spark dialogue.
5. Create Personalized Experiences
Use data wisely to tailor your messaging without being intrusive. Personalized emails, relevant product recommendations, and targeted content show your audience that you understand them.
Segment email lists by interests or behavior.
Recommend products based on browsing history.
Greet users by name and reference past interactions.
Examples of H2H Digital Marketing in Action
Patagonia
Patagonia connects with their audience by telling powerful stories about environmental activism, rather than just promoting clothing. Their campaigns are authentic, mission-driven, and deeply human.
Mailchimp
Mailchimp’s tone is conversational and friendly. Their support content, emails, and interface speak to users like people—not just software users.
Warby Parker
From virtual try-ons to friendly customer support, Warby Parker focuses on customer experience. Their emails and product packaging even include handwritten-style notes.
SEO Benefits of H2H Digital Marketing
Not only does H2H marketing build trust—it also boosts your digital performance. Here’s how:
Avoid jargon and corporate speak. Write how you speak. When your israel phone number list content feels like a conversation rather than a pitch, it’s easier for people to relate and respond.
Example:
Instead of saying:
“Our software solution streamlines your operational workflows to maximize ROI.”
Try:
“We help businesses work faster, with less hassle—so you can focus on what matters.”
Show Your People
People trust people, not logos. Show your human side with photos, videos, and bios of your team. Let customers know who they’re working with.
Include team photos on your “About Us” page.Feature real voices in your blogs and social media posts.
Engage in Two-Way CommunicationDon’t just broadcast. Respond. Social media, email replies, and even website chats are opportunities to have real conversations with your audience.
Respond promptly to comments and questions.
Ask for feedback—and implement it.
Use polls and interactive content to spark dialogue.
5. Create Personalized Experiences
Use data wisely to tailor your messaging without being intrusive. Personalized emails, relevant product recommendations, and targeted content show your audience that you understand them.
Segment email lists by interests or behavior.
Recommend products based on browsing history.
Greet users by name and reference past interactions.
Examples of H2H Digital Marketing in Action
Patagonia
Patagonia connects with their audience by telling powerful stories about environmental activism, rather than just promoting clothing. Their campaigns are authentic, mission-driven, and deeply human.
Mailchimp
Mailchimp’s tone is conversational and friendly. Their support content, emails, and interface speak to users like people—not just software users.
Warby Parker
From virtual try-ons to friendly customer support, Warby Parker focuses on customer experience. Their emails and product packaging even include handwritten-style notes.
SEO Benefits of H2H Digital Marketing
Not only does H2H marketing build trust—it also boosts your digital performance. Here’s how: