And keep in mind that the action isn't always making a purchase. Sometimes it's just "click here for more information" (and sign up for our mailing list) or "check out our current discounts" (moving them to the next level of the sales funnel) or "see if you qualify for free shipping" (to give them another incentive before closing the deal).
Clean up your site
Most working adults get at least one health checkup per year, but many business america phone number list owners neglect their primary websites once they're up and running.
Generating leads can be nearly impossible for organizations whose websites are not user-friendly, are outdated, have no calls to action on the home page, or are so bloated with graphics that they take forever to load.
Don't neglect direct mail
Direct mail was once a form of lead generation. of the pre-digital era. It is not. The evidence of direct mail’s current usefulness is the many millions of pieces that are delivered to mailboxes every day of the year except Sunday.
When done correctly, direct mail can geographically target customers based on zip code, home ownership status (mailing only to homes or apartments), car ownership status (using car owner lists), commercial property owners, and more.
Use your own mailbox as an example. If you receive a coupon for 50 percent off dinner at a new restaurant across the street, wouldn't you tuck it into your purse or wallet just in case?
Direct mail is alive and well, although rumors of its death have been greatly exaggerated. Using geographic, targeted direct mail can be one of the least expensive ways to reach new customers.