How to define your brand positioning?

[taslimakhatun119]

Nike, Apple, Coca-Cola, AirBnB: these brands have one thing in common. It's not the quality of their communication or their exceptional products.

Their real strength is that they developed a powerful brand positioning very early on.

Clear and effective positioning allows a brand to stand out from its competitors, communicate effectively with its target audience and create a strong brand image.

While this may seem obvious when you study the branding strategies of these big names, it is less so when it comes to developing your own business. So, we share these tips to help you define your brand positioning to create a powerful and easily recognizable identity.


Brand positioning defines the place that a brand occupies on a market israel telegram compared to its competitors. This includes its identity, its values, its offer and all the elements of differentiation that will make it stand out and become memorable for its target customers.

The challenges of brand positioning
Brand positioning is a key element to ensure the development of your business. It must be an element of differentiation , capable of clearly distinguishing you from your competitors, especially in ultra-competitive markets.

Your brand positioning is a common thread for your strategy. It is the image you want to project in the minds of your customers. It must therefore reflect your unique value proposition .

It guides how you communicate with your potential and existing customers, defining, for example, the tone of your message or the channels to use to communicate with them.

Defining a clear and consistent brand positioning helps you build brand recognition to acquire and retain customers. You want to deliver a memorable experience to them, no matter the touchpoint. That’s why it’s crucial to develop a strong brand positioning strategy that will support your long-term business goals.

3 steps to define your brand positioning
1) Analyze the competition
Your brand positioning is defined above all by the competition in your market: you position yourself in relation to your competitors.

Identify your main competitors and analyze your strengths and weaknesses: this is called internal analysis . Also determine the opportunities and threats inherent in your market: this is external analysis .

This strategic study is known as a SWOT analysis (for “ Strengths, Weaknesses, Opportunities and Threats ”).