5 Google Ads strategies to boost your e-commerce site

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Generate more and more sales: one of the main objectives of your e-commerce site .

But, if you just wait for customers, there is little chance that you will reach them quickly. Instead, you better bet on the right strategies.

And, in digital marketing, this often involves Google Ads: one of the most powerful levers for generating traffic and conversions on an online store.

Summary :
1) Position yourself on a brand name
2) Divert competitor traffic using Google Ads
3) Run your ads on long tail keywords
4) Use Google Shopping
5) Focus on retargeting
Google Ads strategies
Google's advertising network offers you a range of tools to run targeted and italy telegram phone number list profitable campaigns. It allows you to effectively promote your products on the leading search engine in France, as well as on its Display network and partner websites.

It's not for nothing that Google Ads is one of the favorite tools of marketers and business leaders to quickly achieve business goals !

If you too want to get started, follow the guide

Our SEA (“ Search Engine Advertising ”) experts provide you with 5 examples of Google Ads strategies to apply to broadcast your first campaigns and boost your e-commerce site.

1) Position yourself on a brand name
A first Google Ads strategy consists of positioning yourself on your brand name (and its possible spelling derivatives).

This is the best way to capture Internet users actively searching for your brand or products… even if you are a very small business!

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In the example above, the ad for the Disney+ streaming service appears for the query “Disney.”

If you are still working on SEO optimization, this allows you to be visible immediately on Google . No need to wait weeks or even months for your web pages to be indexed. This is one of the great advantages of paid SEO (also called SEA for " Search Engine Advertising ").

If you benefit from greater notoriety, you also avoid a competitor positioning themselves on your business name. This is also one of the most widespread Google Ads strategies…

2) Divert competitor traffic using Google Ads
Your Google Ads are great tools to drive traffic away from other brands, especially in highly competitive industries.

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In this example, we are searching for a specific business, but two competitors are listed in ads related to that keyword.

It is then a question of targeting the search terms related to your competitors who have a "storefront" (on the web, it works too!). Focus on direct competitors or market leaders.

Also trust Internet users' research !

Example: I am developing my brand of solid shampoos and am looking to increase my notoriety. I then choose to implement a Google Ads strategy to gain visibility, by targeting my main competitors.