Step 2: Reaching out to leads With a list of high-quality leads that meet all the criteria of your lead scoring system, reps reach out to them through cold outreach (cold calls or emails), social media, other outbound strategies, or by replying to inquiries. Step 3: Qualifying & prospecting high-quality leads While interacting with leads, reps measure how likely leads are to buy. They’ll do this by gauging the stage at which leads are during the buying process.
1. Research & awareness: The prospective customer is aware of a solution they need or a problem they face, and they begin to learn more about it. The awareness stage is where they’ll consume content like blogs, croatia email list whitepapers, and case studies. 2. Consideration: The lead knows the exact service/product that’s needed. They’ll detail their specific needs before researching and “opening up” to vendors.
3. Decision: Filtering through vendors that best suit their needs, the buyer will have multiple meetings and check in with other decision-makers to complete a purchase. Depending on what stage a lead is at, reps will initiate nurturing campaigns or focus on getting the prospect to book a call or demo. Step 4: Close leads by making a sale Success! After multiple meetings with different vendors, the prospect picks you, and the deal is done.