Effective lead generation helps ensure the sales team works with prospects who genuinely intend to buy, increasing the likelihood of conversions. The goal is to convert these leads into paying customers through tailored follow-ups and targeted offers. What is demand generation? Demand generation is a marketing approach that creates a demand for a product or service before gathering leads or pushing for conversion. When it's effective, it generates brand awareness and drives traffic to your website.
It is ideal for — especially those in the B2B sectors — but any organization looking to expand its pool of potential customers can leverage this strategy. It might sound a lot like brand awareness, but there is a key costa rica email list difference. Demand generation marketing doesn't focus on your brand as a whole. Rather, it focuses on educating potential customers about their problems and possible solutions.
Demand generation is a process, not a one-step strategy. The first step generates demand by informing your audience of your offering and encouraging them to learn more. The second step is demand capture, where you capture intent and push them to convert. This might sound like a strategy you're already using — good old lead generation. So what's the difference? What is the difference between lead generation and demand generation? Demand generation builds awareness and fosters interest in a company's products or services.