A customer data platform (CDP) is a piece of packaged software that creates a unified customer database that can be accessed by other systems. To create this database, , transactional data, and demographic data from multiple sources and unifies it, ensuring all your customer information is in one convenient place.
In doing this, the CDP generates a complete view of your customers on an individual level and allows you to recognise every unique customer through all their activity with your brand.
Once customer data has been cp number in philippines collected from sources like your company’s website, Facebook page, and email database, customer profiles are stitched together by the CDP. These are then distributed to delivery platforms that need them for marketing purposes.
Now, let’s take a more detailed look at CDP platforms and their uses. We’ll start by providing a CDP definition before assessing the benefits of using such a platform and outlining how combining a CDP with a piece of data analysis software such as Apteco FastStats® can help your business.
CDP definition
Before discussing the benefits of a CDP, we first need to answer the question ‘what is a CDP?’ Well, in 2013, respected analyst David Raab defined a CDP as ‘a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems.’
Essentially, this means that a CDP is a pre-built system that centralises customer data from all sources and makes it available to other systems for purposes like marketing campaigns, customer service initiatives and customer experience surveys.