Statistics Prove the Power of Social Media Giveaways

[roseline371274]

Increase the number of followers on Social Media.  Some people say that the number doesn't matter, but it's worth noting that without a large number of followers, making content go viral is more complex, for example. The number of followers does matter when it comes to carrying out various practices on Social Media, and if that's what you want to achieve, holding giveaways on social media is an excellent option.
Launching a product or service.  One of the oldest practices on social media and it still bears fruit. Consumers love getting freebies. If you want to promote a product and get it into the hands of potential consumers quickly, you have to rely on social media giveaways.
Expose your brand . If you are just starting out in the world of social media, a giveaway is one of the quickest ways to gain brand awareness.
There are two reasons why brands run sweepstakes on Social Media to gain notoriety:  the netherlands email list first is to officially launch the company from scratch and the second has to do with brand awareness.

The idea is to tell the customer that you are still there, with products capable of meeting their needs and at a good price.

[Tweet “#SocialMedia giveaways are used to promote a product”]

Before you start creating giveaways on Social Media, you should do some research to confirm whether your brand is in the best position to host this type of event.

Analyze whether your audience responds well to this type of action, study everything that has to do with the characteristics of your niche.

Knowing the purchasing power, how they interact on the networks, the average age of the ideal client , are some of the points that you have to study to know if a contest will give you the results you want.

The company CoolTabs is a specialist in the study of social media campaigns and establishes  that the highest percentage of visits comes from people between 25 and 34 years old, although the range will have an expansive tendency in the future.

Curiously, it is women who are more interested in this type of promotions on social networks , much more than men.

It is estimated that around 50% of users share contests on their profiles . A fact that makes us consider strategies based on Social Media raffles.

[Tweet “50% of users share contests on their profiles” #SocialMedia]

The data also shows that each campaign generates a new audience of around 25% of the total , which is a great figure when it comes to connecting with new users.

They are also a great way to generate direct traffic to the page , as more than half of the audience does so.

Typically, gifts in contests and promotions are related to the products and services offered by the company, or at least have some relationship with the sector in which it operates.

There are four awards that are most successful: technology, food, cosmetics and fashion. The first is the one that predominates over the others, since electronic products generate a lot of excitement among people.

The great boom in cosmetics and fashion products is also due to the growth of bloggers related to this topic. A trend that can also be seen notably on platforms such as Instagram .

Do you think that the  Social Media strategies currently developed by the main brands on the market are the right ones and fulfill their primary function? We invite you to leave your opinion on this matter in the comments.