In doubt, Angela decides to chat with the teacher who is teaching her how to design her shop, Inigo. After exchanging the appropriate greetings, Angela explains her concerns to Inigo. At the moment, she has been concentrating on manufacturing her products to ensure she has enough stock . She has spent two weeks in a row devoting herself only to that and now a question has arisen...
Iñigo explains that he is not an expert on the subject of stock, but he knows that there are ways to optimize it. Since Angela is selling products that do not expire, what will set the limit of her stock is how much she can store. But you have to use the available space intelligently. Products in stock are usually divided into classes A, B, and C. A products are the ones that make you the most money, your star product. Therefore, you must make sure that you never run out of them. On the other hand, you will call C products those that take up a lot of space but that you sell little of.
Description of possible types of products according to their position in stock
Iñigo goes on to explain that there are formulas to calculate how much you should have of each product . Angela could learn to do these calculations in a free stock course and thus improve her business management.
Intrigued by how concerned Angela is about her stock, Inigo asks her how many orders she has already received. Angela replies that she has received three so far. LOL, Inigo replies. He then goes on to say that Angela should promote her business a bit more before obsessing over stock.
How do I promote my business?
Angela asks. What are you doing at the moment? Iñigo asks her. Angela answers that since her original idea was to make a blog like her friend Erica's, that's what she's doing. She writes a blog in which she talks about crafts and links it to her shop. Then she proudly adds that she already has some regular readers.
Iñigo congratulates her and agrees that the blog is a good idea. If Angela is interested in more advice on how to improve it, she can sign up for a free course on blogs. Iñigo adds that one of the key points of business management is to decide things like:
What audience do you want to address?
How are you going to communicate with your audience?
How are you going to know your audience?
how your audience will know you.
When they buy from you once, how are you going to get them to canada mobile phone numbers database come back and buy more things?
What campaigns are you going to do to attract their attention?
How are you going to check if these campaigns work?
You can control all of this using technological tools for customer sales management.
Angela looks at Iñigo's answer carefully. At this rate, she's going to need hundreds of courses to set up her online store. Iñigo insists that she's exaggerating, that all she has to do is go little by little. To which Angela asks him.
Where do I start to attract clients?
Íñigo answers that nowadays it is very important to know how to manage social networks from a business point of view. And he asks Angela if she has Facebook, Twitter, Instagram, Pinterest and other accounts. Angela answers that she has a personal account on most of the networks.
Using networks for business management
Iñigo recommends that she should decide whether she wants to use her personal accounts for her business. He thinks that Angela should create specific accounts for her company. This way she can continue using her personal accounts without interfering with her business management.
Angela is curious about the idea of having a business account. It's a strange feeling, because at the moment she is the entire company. While she mulls it over in her head, she writes another message to Íñigo. She asks him if he thinks she should hire someone to manage the business while she manufactures the products.
Iñigo answers that when her online store has more traffic she can consider doing it. Or even dedicate herself to commercial management and hire someone to make the products. In any case, if she hires a public relations person she must not forget to prepare a communication plan .
What is a communication plan?
Angela asks. Then she sees how Íñigo starts to write a response and then delete it several times. In the end he answers: A communication plan is an internal guide so that all communications on social networks are coherent. Then he adds that the communication plan applies to everything , not just to social networks.
Íñigo ends by telling Ángela that he is only giving her a brief overview of the many things that commercial management encompasses. The topics of social networks and the communication plan alone would give us hours to talk about. He also insists that she tends to get ahead of events. For now, the best thing she can do is continue training with free courses for self-employed workers and SMEs .
Angela admits that she has been jumping from one topic to another. In fact, she hasn't even finished the course to create her online store yet. Although she later reflects that if she is so eager to learn it is because she really likes the world of marketing.