When in doubt, test and find out! What are the best times to send emails based on date and open rates? Want to know when your fellow marketers are sending out their campaigns? Here's a breakdown of the most popular sending days.
Total number of email campaigns sent! The data shows that the majority of newsletters are sent on weekdays. Thursday and Friday are the most popular days for email marketers to send campaigns.
Saturday and Sunday are the least popular days, bless them. Now, let's look at the average open rates for weekdays.
Average Weekday Open Rates It’s reassuring to see that open rates are fairly consistent throughout the week, with a dip on Wednesday. Are we all a little tired of peak days? It’s surprising how high average open rates are on weekends, but keep in mind that far fewer emails are sent on Saturdays and Sundays, and not all open rates are created equal.
But are more likely to take action during the week. To get a more asia mobile number list complete picture of overall campaign performance, we looked at overall open rates, where all campaigns in the dataset, regardless of size, contribute equally to the overall open rate.
Overall open rates are more evenly distributed this week this year. The best options for overall daily email open rates are Monday Total Open Rate % and Tuesday Total Open Rate .
We don’t want to focus too much on the higher overall open rates on Sunday, as significantly fewer campaigns are sent on Sundays. That being said, it might be worth testing to see if it works for your audience! With a lot of emails sent during the week, you can stand out from the crowd by using the weekend as an opportunity to send campaigns and see how you do.
Subscribers may open emails on the weekend
-
- Posts: 30
- Joined: Thu May 22, 2025 5:38 am