8 tips for preparing your 2024 digital marketing strategy

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The new year is approaching and, with the ever-changing digital landscape, it promises businesses as many opportunities as challenges. That’s why it’s time to prepare your digital marketing strategy now to stay competitive and effective .

This means staying up to date with the latest trends, anticipating your target’s needs and optimising your marketing practices. The key lies in adaptation and innovation , ensuring that your strategy is both reactive and proactive: you can respond to changes effectively, just as you can be at the forefront of trends.

To help you, we list here 8 key tips for building your 2024 digital marketing strategy. Our experts provide you with a comprehensive vision of the practices to follow and emerging trends.

From tips for refining your marketing personas to using artificial intelligence in your strategy, we prepare your business to seize all the opportunities of 2024!

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1. Rework your marketing personas
To develop an effective marketing strategy , it is first essential to understand iran telegram phone number list your customers by creating marketing personas.

A marketing persona is a semi-fictional representation of your ideal customer , established from real data about your current and potential customers. It goes beyond simple demographic data and includes elements such as their behaviors, motivations, goals, etc. Creating marketing personas helps you understand and anticipate the needs and behaviors of your target. It is fundamental in a digital marketing strategy.

Marketing segmentation, target audience, customer focus, customer relationship management (CRM) and team building concepts.
We see you coming: yes, you may have done this when you launched your business, but that’s not enough. Over the years, your customers’ expectations and preferences have evolved. It could even be that the profile of your customer base has changed drastically. That’s why it’s important to spend time understanding your audience .

There are several ways to achieve this. But keep in mind that the ideal is to combine as many sources as possible to obtain the most comprehensive and complete information possible.

Conduct a market study

This may include conducting surveys, creating focus groups or analyzing market trends (using existing resources). The goal is to identify and understand changes in consumer behaviors and expectations.

Using data from your marketing tools

Look at the data collected by your digital marketing tools, such as Google Analytics or your social media reports. This can help you identify patterns in the behaviors and preferences of your current customer base.

Collect feedback

Speaking directly with your customers can provide invaluable insights. Surveys, interviews, and feedback sessions can reveal what your customers really think about your products or services.

Harnessing artificial intelligence

Use artificial intelligence (AI)-powered tools to analyze large volumes of data and gain deeper insights into customer behaviors and preferences.

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2. “Mobile-first” strategy
With the prevalence of smartphones in your customers' daily lives, adopting a “mobile-first” marketing strategy becomes crucial.

In 2024, this trend will not only be maintained, but reinforced. The quality of the user experience (UX) is essential, as it directly influences how consumers interact with your brand and make their purchasing decisions.