Content Marketing: 3 Steps to Effective Brainstorming

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Running a brainstorming session correctly is crucial to developing a content marketing strategy and helping to achieve the goals set by the content manager and his team. This involves following a series of clearly defined steps and letting creativity flow.

If we had to choose the most relevant component of this technique, creativity would win by far. However, to drive the search for ideas and the resolution of problems based on them, we need more than a brain with the capacity to produce new and valuable elements.

1. Understand the context
What market do you operate in? What difficulties do your clients face? What do they require from your company? What answers have you given them in the past? Which of these have been the least successful? What objectives do you need to meet?

There are a lot of questions, but you need to be clear about the whole picture before generating ideas and finding the most viable solution(s) to achieve your Content Marketing goals in less time and benefit your audience through useful and engaging content.


2. Promote the free expression of ideas
Start by asking your team members to individually brainstorm ways to solve a specific problem, and avoid harsh criticism, judgment, or opinions that could hinder or interrupt the process they are executing.

Next, it's time to meet to share what you've generated and write down each idea more vp communication officers email database concisely. You can use a board and sticky notes to have a better visualization of the content. Also, as Content Marketing Institute shares, it's necessary to evaluate each one, answering some questions . For example, how long will it take to materialize this idea? Will they be able to execute it adequately at the defined time? Is it of value to customers? Be as specific as possible.


3. Find the 10 ideas
By the way, the number is just a guideline; it can vary depending on how many ideas you've categorized. But in this step, the goal is to prioritize, selecting the most important ones. How to do it? Put them in a place where everyone can see them or, if you prefer a digital tool, make a kanban board in Trello . The important thing is that they can be moved and regrouped.

Next, implement a voting and vote-counting system to evaluate which ideas are the most relevant. Then, take the final list and bring it to a group discussion until all members of your team reach an agreement. Once this stage is over, you will be ready to execute.


Finally, another point that can help you brainstorm effectively is to form a multidisciplinary team with different professional profiles. Cognitive diversity will add a lot of value to this process .