Why advertisers should consider Reels placement

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Advertising on Reels: The latest option for marketers (Courtesy Social Media Examiner)
If you’re not already using Reels ads, consider exploring the format before it becomes saturated. Between Facebook and Instagram, Reels has a potential advertising audience of nearly 1.5 billion people. However, Reels placements on Facebook and Instagram are relatively underutilized. For example, in 2022, Reels accounted for only 3% of Facebook ad impressions.

Since 2022, Meta has been gradually rolling out new Reels placements, editing tools, and customization options for Facebook and Instagram ads. These new features are helpful for advertisers looking to improve their Reels ads, which means they also benefit creators looking to monetize short-form video content.