Top 4 digital trends for 2022 [highlight item 3 on the list]

[muskanhossain]

Here are the 4 digital trends that are expected to take the lead in 2022:
1- Interactive marketing
A great, powerful, and responsive website that aims to provide the best user experience has always been essential. However, with the pandemic, it becomes even more important. Now, you need to go the extra mile and offer new teasers to drive traffic to your company’s website. Adding interactive elements to your website or social media is a great way to add value to your visitors. It also helps them associate with your brand and learn more about your products.

2 - Digital Micro-Influencers

For many years, influencer marketing has been widely used australia whatsapp lead as a marketing strategy. Initially, brands thought it would be more beneficial to work with big influencers. Also known as macro-influencers, these people have millions of fans.

In 2020, we saw the emergence of a new layer in this select professional group: micro-influencers. This generation is becoming increasingly popular among followers and marketers alike. This has been on the rise since people discovered their influence on purchasing decisions.
Micro-influencers provide a more loyal following. As such, in most cases, their followers are more focused on actively engaging with their content.
3 - User-generated content - the highlight of digital marketing trends for 2022

As the name suggests, user-generated content (UGC) is content created by your customers and users. As such, the brand does not directly interfere in this material, which can be in a variety of formats:


Reviews of own publications, text and video posts on users' social networks, Reviews on blogs and specialized publications, Reviews on social networks and platforms such as Trip Advisor, iFood, Google, among others.

4 - Live, one of the most important trends in digital marketing in 2022

Over the past year, live video has quickly become one of the most popular types of online content. After all, Instagram Live and Facebook Live have become even more popular. About 20% of Facebook videos are live, and one million Instagram users watch them every day.

Since these numbers were released, other platforms have adopted the format. Now, Twitter, YouTube and, more recently, even LinkedIn are also exploring live video.
In 2019, internet users watched 1.1 billion hours of live video. While this number naturally grew on its own, the global crisis certainly contributed to its growth. Today, live video has become an essential channel for many industries.