What is growth hacking, why is it different from digital marketing and what are the advantages of using it?

[muskanhossain]

You may have heard the term “growth hacking” thrown around when it comes to business growth. But what exactly is a growth hacker and what do they do? Before you rush off to “Google” them, let us tell you that it’s not quite that simple.

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You’ll find online that the job description for a growth hacker is very similar to that of a digital marketer. On the surface, it’s hard to tell the difference between the two. But don’t be fooled—they are very different.


To help you understand how growth hacking and digital marketing are different, we’ll discuss what each position entails and the goals they aspire to achieve. We’ll even dive into the vital things you should know when considering growth hacking as your next venture.


What is growth hacking?

Growth hacking is the act of executing a series of strategies cameroon whatsapp lead to promote business growth. Before we find out more about what growth hacking is, it is important to understand the main goal that growth hackers strive to achieve.


At its core, the concept of growth is simple. The goal of digital marketers is to increase brand awareness and drive audience engagement to promote the product or service they provide. Growth hackers have a strong focus on growing the business, regardless of the department it involves. This model is often seen in startups.


Growth hackers use every aspect of the sales funnel to find the best growth strategies. They find (and sometimes create) new ways to acquire new customers and retain them at low cost.


While finding ways to reach new audiences sounds like marketing, growth hackers take extra steps to exceed expectations. Growth hackers explore many areas of the business, including:

Marketing

Product Development

Engineering


There are no limits to growth hacking, and these tech-savvy professionals rely on data-driven results to guide their path.

A/B testing and conversion optimization are crucial to growth hacking success and allow companies to see where improvements are needed.

What is digital marketing?

Digital marketing is the marketing of a product or service through digital channels such as the internet, mobile devices, and social media. Digital marketers focus on the relationship between a brand and its customers in order to gain the trust needed for future conversions.


Acquiring new customers (or users) and increasing brand awareness is key to digital marketing success. Creating resourceful content, utilizing SEO strategies, and social media engagement helps digital marketers achieve their marketing goals.


There are many departments that contribute to the customer journey through the sales funnel. However, digital marketing plays a big role in putting the brand in front of its face and creating a desire for the product/service in question. This is also known as the first stage of the sales funnel – Awareness.


Some of the main digital marketing strategies include:

Content Marketing

Email Marketing

SEO Optimization

Paid Search (PPC)


Growth hacking vs. digital marketing: which is better?

Now that we’ve covered what each role entails, let’s dive into how these similar roles differ from one another. These two marketing-based professions have similar responsibilities, but their goals are unique.


Advantages of digital marketing

Digital marketers strive to achieve brand awareness and customer loyalty by marketing the product or service they believe will be useful to their audience. This requires them to find the best ways to make what they offer appealing to their users.


Digital marketers use a variety of digital platforms to get their message across. They leverage social media and email marketing opportunities to engage with their audience. The companies they work for provide them with the capital they need to run successful campaigns and pay for website traffic using PPC campaigns. As a result, digital marketers have the funds at their disposal to help them achieve their set goals.


Growth Hackers Hack

Growth hackers are often associated with startups (and companies with low budgets) looking to grow exponentially. And according to Andrew Chen, a growth hacker who has worked with Uber, successful growth rates come to those who are offering a product or service that people already love.


Instead of finding ways to market a product/service to meet the needs of their audience, growth hackers rely on the product itself. Companies that benefit from growth hacking strategies offer something that is undeniably needed.


Growth hackers work across multiple departments, including marketing, sales, and product development. They don’t limit their responsibilities and do whatever it takes to drive the growth they need. Instead of trying to make a product/service fit the needs of the consumer, they focus on how to take the company to the next level.