Now we come to the most important part of planning – the execution of tasks. The chosen tactics are used to implement the goals. Only through coordinated actions can the implementation of the plan be expected to benefit the company.
Keep in mind that all goals are achieved in different ways, follow the planned sequence of actions. At each step, draw conclusions and make adjustments. This can be explained with an example.
in search results, preliminary actions are required:
formation of a list of frequently occurring words (keys);
modification of website content taking into account relevant requests;
filling the site with new publications on the topic;
creation of auxiliary sites 99 acres database containing a link to the main resource.
When choosing platforms for placing contextual advertising, they are guided by the subject matter. To increase the effectiveness of advertising, you need to:
add keywords to your ad;
allocate funds to conduct a test launch;
ensure that landing pages are accessible upon request.
Actions
Source: fizkes / shutterstock.com
To send out an email newsletter you will need:
form a client base;
write persuasive texts;
summarize the results of the mailing in a table;
analyze the effectiveness of the event and make any necessary adjustments.
Control of results
For this purpose, test launches of contextual advertising and mailings are carried out. After a few days, the results are summed up, a conclusion is made on how much it will cost the company to attract one client using a banner or mailing.
Then they make a forecast of the expected profitability and supplement the plan taking into account the circumstances. If changes are made in time, marketing campaigns will bring higher profits.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site: