This has led to a decline in content quality

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How NFTs can subvert the broken model of traditional media
The traditional media landscape has been disrupted.

Publishers chase social media traffic and programmatic advertising revenue instead of meeting the needs of their audiences. , sensational headlines, and a decline in public trust.

As this model continues to evolve, people have become passive consumers of content rather than active participants in media brand audiences.

The emergence of NFT is a truly disruptive technology that can repair the media industry by gradually decentralizing media brands. Audiences can participate democratically in content creation and governance, rather than leaving power in the hands of a few gatekeepers.

By giving communities a voice and role, the loyalty issues plaguing media can be solved because their audiences will be invested in the success of the media brand.