As you can see, content is essential for qualifying leads. But there are other issues that, when combined, enhance the results of this strategy.
Two good examples of this are personalization and marketing automation. Learn more about how this can help your business get more qualified leads below.
Personalization: always as much as possible
Everyone likes to receive something that was designed just for them. This also applies to marketing emails. That’s why personalized emails improve click-through rates by 15% and conversions by 10% .
The more personal your company can make your lead nurturing campaigns, the better the results will be. But it’s more than just adding someone’s name. Personalization can mean:
Add company name,
Include industry references to the current lead, including latvia mobile database industry or role-specific content links;
Mention issues related to the pain points of that potential lead;
Create one-on-one communication with your potential customers.
Since these emails are one-to-one and will feel like personal emails (as opposed to conventional marketing emails), the more personal they are, the better this tactic will work.
Automation: the way to speed up responses
Today, consumers say that the faster potential suppliers respond to them, the more comfortable they feel with the supplier as a new partner. After all, people choose partners based on who shows the most interest.
When it comes to lead nurturing, a quick response can easily be incorporated into an automated process . As such, the automated nature of most lead nurturing campaigns makes quick response a must.
But you also need to consider the buyer’s journey for your potential customers. Typically, how critical is the pain associated with your product or service? If it’s something highly acute, you want to respond quickly.
Additionally, it’s important to consider your typical sales cycle. Shorter sales cycles (less than 30 days) should have lightning-fast responses. Longer sales cycles (more than 90 days) may make better use of slower response times.