Learn how to improve the positioning of your web pages with Canonical Tags

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Ranking a website well is a constant challenge that many SEO professionals face on a daily basis.

While you may have an understanding of what makes it easier for search engines to find your pages, you also need to know what can get in the way.

The canonical tag is an important mechanism that helps these pages to be indexed correctly. Google's algorithm seeks the greatest possible clarity when detecting web pages.

If they somehow discover that there is similarity between addresses, they may interpret it as duplicate content , which makes ranking difficult . The canonical tag is a simple intervention that can help you avoid this problem.

To better understand the topic, in this content we will delve into what the canonical tag is about in topics such as:

What is canonical tag?
Why use the canonical tag?
How does the canonical tag work?
When and how to use the canonical tag?
What is the importance of 301 redirect?
How does the canonical tag work for social networks?
What are best practices for using this functionality?
What are the most common canonical tag errors?
What are the most frequently asked questions on this topic?
Keep reading and learn more!

What is a canonical tag?
The canonical tag is a markup inserted into the romania mobile database code of web pages to define that it is original content .

This tag is read directly by search engine algorithms such as Google and Yahoo , and serves as a warning that this is the page to which users should be redirected when searching on these sites.

It's common to find the same pages, but with different URLs , all within the same site. These address variations often occur naturally in website construction, but can be harmful when ranking the page.

The canonical tag shows the algorithm whose priority is the original page to be displayed in search results.