5 good resolutions to apply to your digital strategy in 2024

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The countdown to 2024 has begun.

With him, the making of good resolutions… which everyone will have abandoned before the end of January.

But, wait before you give up in advance!

This year, forget about going to the gym more often or "I'm going to eat healthier." We all know how that ends.

Opt for something more concrete, beneficial to your business.

Our marketing agency in Reunion Island suggests that you make resolutions iran telegram data for your digital strategy in 2024. And, we believe, they are worth sticking to!

Summary :
Resolution 1: Adopt a data-driven approach
Resolution 2: Be everywhere your customers are
Resolution 3: Focus on video marketing
Resolution 4: (Good) use of artificial intelligence
Resolution 5: sustainability at the heart of the digital strategy
Resolution 1: Adopt a data-driven approach
Here is the first mantra of your digital strategy : a data-driven approach.

These act as your compass, showing you the right path to follow to achieve your marketing goals. Data analysis can, for example, explain why an advertising campaign flopped. Or, conversely, help you build a community of super-engaged customers.

In 2024, using marketing data is crucial to make informed decisions and optimize your digital strategy.

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So how do you do it?

Start by collecting relevant data about your customers : who are they? What do they want? What channels do they use to interact with your brand? At what time of day?

This data can reveal recurring patterns. For example, you might discover that your marketing emails are more successful on Tuesday afternoons or that your Instagram followers love “backstage” videos. These insights are invaluable for building an effective and profitable digital marketing strategy.

Collecting data is not enough: you need to do web analysis work to use it in your marketing campaigns . This will help you personalize your strategy according to the profile of your prospects and the stages of the customer journey. You will be able to create content that speaks directly to the needs of your target audience.

Of course, you won’t forget to re-measure and re-adjust. Data is never frozen in time. It evolves, like your customers. Stay tuned and adapt your digital strategy : your campaigns will not only be more relevant, but also more profitable.

Resolution 2: Be everywhere your customers are
In 2024, if you’re not everywhere, you’re nowhere. That’s the omnichannel marketing mantra , and our second big New Year’s resolution.

Omnichannel marketing means being everywhere your customers are, regardless of the communication channel.

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