What impact can CEM or CXM have on your sales?

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If it is still not clear why you should care about having good customer experience management , here are some interesting facts. Although this is a management focused on customer satisfaction, it also generates direct benefits for the company.

And since sales are a fundamental point for the development and sustainability of the company, we will talk a little about the influence of CEM on them.

According to research conducted by Salesforce , 67% of users indicate that their expectations of satisfaction with brands are higher than ever. And in turn, 80% of them indicated that attention and service are as important as the product they are purchasing.

This tells us one thing: customers must be satisfied with the service in ukraine whatsapp resource order to be satisfied with the product. Which, without a doubt, has an impact on sales.

Regarding the power of satisfaction in sales. In the same study, 57% of users stopped buying products from a brand due to a bad experience, which affects repeat business. In addition, 62% tell others about their bad experience, which affects new leads.

And as an important point, 79% of users are willing to share personal information in order to obtain an efficient and personalized service. This personal information will be vital to be able to track the customer's buying cycle and encourage loyalty.

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In short, new consumers consider customer service and attention as a determining factor in their purchasing decision. This means that customer experience management has a direct relationship with the company's sales at various levels.